Released: May 15, 2008
Fairfax, VA 22030
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The Dirt on Organic Skincare
As the Green Movement Thrives, Organic Ingredients Come Under Closer Scrutiny
Northridge, CA With the growing popularity of the greening movement, the terms ‘natural’ and ‘organic’ are becoming common in personal care products. As there are no official definitions for the terms, they could simply refer to ingredients that are minimally processed or preservative-free. ‘Natural’ generally refers to plant, algae or mineral-derived ingredients. ‘Organic’ refers to how the substances are grown. Currently, the USDA gives four levels of certification for organic ingredients, from 100% certified organic to products containing ingredients of 70% or less organically grown. Truly organic products are farmed without pesticides and fertilizer, using methods that sustain the natural environment. They are not genetically modified and do not have additives, preservatives or chemical components. With the rising eco-consciousness movement, there is also a closer examination of what exactly the term ‘organic’ means and what comprises organic ingredients. Do your homework to find out details about organic ingredients in your own product lines.
Researching what organic products contain can be complicated and often there is a long trail to follow to thoroughly investigate ingredients. For example, Vitamin C is a well respected antioxidant and a core ingredient of many organic skincare lines. But Vitamin C, or ascorbic acid, is commonly derived from corn, 61% of which is currently genetically modified in the U.S.A. Genetically Modified Organisms (GMOs) are not considered organic and are not included in the USDA’s official organic seal. GMOs are living organisms that have had their DNA changed, combining genes of the native organism with other genes to create a superior product. The problem? While beneficial to the plant, genetic modifications can create side-effects that may be harmful to the environment. While GMOs are not currently considered dangerous for human consumption, the topic remains under scrutiny. The organic community considers genetically modified ingredients undesirable in both food and personal care items. There are just too many potential unknowns about the technology’s impact on our health and our environment.
For instance, genetically modified corn now produces a bacterial toxin that protects against pests. Less pesticide use is needed and crop yields are increased. But an endotoxin from the bacteria is also created, carried in the pollen from the corn. As corn is wind-pollinated, the pollen can blow more than 60 yards from the fields. Milkweed, the exclusive food supply of monarch butterfly larvae, is killed by this pollen according to laboratory reports by Cornell University. Monarch butterflies populations are very important in conservation studies and any threat to them is considered a red flag for larger environmental issues. Besides the singular impact of potentially destroying the monarch’s or any natural habitat is the consideration of what the long-term repercussions of GMOs could be. Much more study is needed to determine the overall effects of genetic modification.
Priti Odedra of Revenir Skincare in Northridge, CA notes that organic ingredients are an important aspect of their professional skincare systems using electrolyzation to deliver Vitamin C antioxidants. “Our Vitamin C is ascorbic acid derived from corn, which is grown in the United Kingdom. It has not been genetically modified as most corn in the U.S. now is,” she says. Odedra notes that Revenir’s organic ascorbic acid is delivered to the skin’s inner layers via electrolyzation. “Vitamin C does not have a small molecular size and needs an effective delivery system to reach deep into the skin. New technologies such as electrolyzation provide a means for effective ingredient penetration.” Unlike moisturizers, lotions and creams containing oils and agents with molecular structures that are too large to penetrate the skin’s surface, electrolysis breaks down the molecular structure of water to 20 microns or less, providing the perfect vehicle to deliver Vitamin C into the deepest layers of skin. Vitamin C is a powerful free radical scavenger capable of reversing sun cell damage and stimulating collagen production for skin renewal. Revenir offers a hand-held electrolyzation unit that delivers an organic ascorbic acid solution in a fine spraymist, clinically proven to reduce fine lines and wrinkles as well as reduce hyperpigmentation.
If you want to join in the green spa movement, do your homework to find out details about product ingredients. Find out exactly what your product lines contain and how they score on the organic scale. The Revenir and Charme Skincare Systems are distributed exclusively through professional salons, spas and medical clinics. For more information on Revenir, call 888-505-7975. For technical information call 888-391-2795, or visit their website at: www.RevenirBeauty.com.
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Jenny Hogan (Jenny@Mktgsols.com)
Media Director
Marketing Solutions
10875 Main Street Suite 205
Fairfax, VA 22030-7222
Phone : 703-359-6000
Fax : 703-934-5490
Courtesy FeaturesUSA.com